Challenges of Logistics in India Pharmaceutical Industry.

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Chandran, Vivek
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The current research has focused on exploring the attributes and challenges that are essential in ensuing an effective logistics in Indian pharmaceutical industry. Logistics are considered as an integral part of pharmaceutical companies in India. It plays a key role in ensuring timely delivery of drugs and medical equipment. The Indian pharmaceutical industry has significant opportunity for making improvement in its products. These products are improved through deep research and various clinical trials for distributing it in the global forum. Thus, it can be stated that logistics and supply chain management systems is necessary as it will help in attracting customer loyalty in the market and building brand image. The research has undertaken a background research on the context of pharmaceutical industry in India. Data collection has also been conducted with appropriate research approaches and based on these relevant finings have been drawn. The last chapter links the objectives of the research with the finds of the research.