The focus of this thesis is to establish whether there is a link between the cost of own brand retail products as related to their nutritional content. The aim of this thesis is to outline any correlation between the cost of retail own brand food products and the quantifiable nutritional properties. Dietary related diseases such as cardiovascular disease and obesity have become more prevalent in Ireland in the last decade, with dietary choices being linked as the main cause of this. Retailer own brand products were selected based on the food pyramid, with data on products obtained from public domain information published by the selected retailers. Other data was sourced from peer reviewed published research papers and other substantiated sources such as government publications and legislation. Statistical analysis was also carried out as part of this study due to the availability of raw data. Overall, the only statistically significant difference found was between the carbohydrate values between the retail own brand products at the value and core tiers. However, there is also some evidence of the correlation between the cost of retail own brand products and the nutritional content. In addition to this, from the analysis of each individual product in terms of nutrition and the ingredient contents, the premium tier products were established more often as the most beneficial across all three product tiers. Given the novelty of this research, it would be recommended that this analysis should be repeated on a larger product base. It is also recommended that further analysis should focus on the carbohydrate values between retail own brand products at the value and core tiers, given that this is where the statistical significance was found in this analysis.