Exploring usability and trust in fertility tracking technology: A study of mira tracker use among women with PCOs in Kerala, India
| dc.contributor.author | Nandan, Anagha | |
| dc.date.accessioned | 2025-12-16T11:28:07Z | |
| dc.date.available | 2025-12-16T11:28:07Z | |
| dc.date.issued | 2025-12 | |
| dc.description.abstract | Fertility tracker devices are becoming increasingly important for women's reproductive health, particularly in managing diseases like polycystic ovary syndrome (PCOS). Nevertheless, awareness and adoption remain limited in large parts of India. This paper investigates awareness, attitudes, and adoption obstacles of the Mira Fertility Tracker among women in Kerala. It was prompted by the absence of local data relating to digital femtech uptake in rural and semi-urban areas. Mixed methods design through surveys was employed, with an aim sample of 144 non-users (44 were obtained) and 8 users of Mira (all 8 were obtained). Quantitative data were analyzed via descriptive and inferential statistics, while qualitative data from open-ended questions and interviews were explored through thematic analysis. Data cleaning and coding were performed in Microsoft Excel to ensure reliability and integrity. Findings reveal low levels of general knowledge about fertility tracking devices, such as Mira, even in rural and semi-urban settings. Although eagerness to use Mira was high if cost and doctor support were addressed, cost and trust are the primary drivers of adoption. Privacy concerns, limited digital literacy, and cultural dispositions were strong inhibitions. Perceived advantages of Mira users are better cycle tracking, hormone monitoring, and tailored information, which point to clear value if barriers are overcome. The study recognizes the potential for femtech to enhance women's health in Kerala, subject to the conditions that affordability, accessibility, and trust are emphasized. Intervention options include awareness programs, targeted education interventions, subsidy programs, and enhanced healthcare provider promotion of devices. The findings contribute to the evidence base supporting femtech uptake in India and convert into actionable policy recommendations for policymakers, health professionals, and developers. | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14136/280 | |
| dc.title | Exploring usability and trust in fertility tracking technology: A study of mira tracker use among women with PCOs in Kerala, India | |
| dc.type | Thesis |