Assessing public preferences and willingness to use telepharmacy services in south India

dc.contributor.authorChandramohan, Sreevidya
dc.date.accessioned2024-10-17T10:08:09Z
dc.date.available2024-10-17T10:08:09Z
dc.date.issued2024
dc.description.abstractTelepharmacy is an innovative healthcare delivery method that leverages digital technology to provide remote pharmaceutical services. This study explores the adoption and acceptance of telepharmacy in South India, focusing on public preferences, barriers to adoption, and the influence of socioeconomic factors. Key findings suggest that accessibility to traditional pharmacy services, socioeconomic status, and public awareness significantly impact the acceptance of telepharmacy. The study also identifies operational challenges, privacy concerns, and reluctance to use technology as barriers. By analyzing these factors, the research provides valuable insights into the current state of telepharmacy in South India and offers recommendations for overcoming obstacles to its broader adoption, aiming to enhance healthcare delivery and patient outcomes in the region. Methodologically the study adopts a positivist philosophy, utilizing a deductive approach to test existing theories in a new context. The research strategy involves quantitative data collection through structured online surveys, targeting a diverse population sample using stratified random sampling. Data analysis relies on descriptive statistics to summarize demographic characteristics, awareness levels, and public preferences. Ethical considerations, including informed consent, privacy, confidentiality, and minimizing bias, are carefully addressed to ensure the validity and integrity of the research. The conceptual framework integrates key factors influencing telepharmacy adoption, such as sociodemographic factors, accessibility, technological infrastructure, and privacy concerns. This methodology provides a robust and systematic approach to understanding the determinants of telepharmacy acceptance in South India, offering valuable insights for enhancing digital healthcare services in the region. The analysis reveals a strong awareness and positive attitude toward telepharmacy services among the South Indian population. Key benefits include convenience, reduced travel time, and access to expert pharmacists. However, barriers such as privacy concerns, preference for face-to-face interaction, and lack of trust hinder widespread adoption. The study also highlights the significant influence of education level on telepharmacy usage. While there is a high interest in learning more about telepharmacy, addressing these barriers and enhancing awareness will be crucial for broader acceptance and integration of telepharmacy in healthcare. The study highlights that South Indians value telepharmacy for its accessibility, convenience, and cost-effectiveness, with younger individuals showing a greater willingness to use it. Major barriers include poor internet connectivity, lack of awareness, and trust issues. Future research should focus on larger, more diverse samples and address socioeconomic and technological factors.
dc.identifier.urihttps://hdl.handle.net/20.500.14136/190
dc.titleAssessing public preferences and willingness to use telepharmacy services in south India
dc.typeThesis
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